The third annual National Bridal Sale Day takes place July 21st-28th, 2018. This is your unprecedented opportunity for substantial savings (up to 75% off). National Bridal Sale Day, also called Bridal Saturday, has become an annual tradition similar to Black Friday or Small Business Saturday. It also means you do not have to shop the Internet for price - you can walk in and touch, see and feel what you're purchasing with no surprises. And you can take the gown home the same day! This sale is so popular we extend the event for 1 week ending on July 28th. Be sure to shop early as gowns will sell quickly off the floor. Special discounts on new gown orders.